Just like your important personal or business documents, the organization of your website pages is also an important thing to consider. It happens often that a website starts with only a few pages and over a period of time, the pages, categories, products keep growing and the organization becomes a nightmare.
An unorganized website structure will not only spoil the overall user experience but also hurt your SEO efforts. This is because search engines find it difficult to crawl the pages when they are scattered without any kind of navigation.
The best way to solve this problem is to follow the popular pyramid site structure that included in SEO packages that you choose. If you are new to this concept then we have got you covered. In this article, we will have a comprehensive look at what exactly is the pyramid site structure and why it plays a major role in your website’s success.
What Does Pyramid Website Architecture Mean?
At the top, your website’s home page will present which is the most important page of your site. Below the home page, there will be the next pages that are most important after the home page. Generally, these are the pages that a user sees along with the home page. In most cases, these are the main category pages of your site under which most of the sub-category product or service pages will fall under.
At the bottom of the second layer, there will be the next sub-category pages or main product or services pages. These pages will inform more about a particular product or a service. These are the pages where the users will get all the information and the buyer will make the buying decision.
Your site’s pyramid architecture helps you manage your website in a better manner in a way that you are giving more attention to the most significant pages. The priority will be in terms of visibility and user experience. Regardless of what the website is about, this is the standard structure that every site should follow to get the maximum benefits.
Why Does The Pyramid Structure Matter So Much For Your Site?
The biggest benefit of having a well-organized website is that it will boost the user experience because it’s easier to navigate. As search engines pay closer attention to how good a site is when it comes to navigation, a hierarchy is important. By following a pyramid structure for your site, it’s pretty much clear to both the users and search engines what the top priority web pages are.
Along with this, following a pyramid structure also explains the internal linking in the simplest way. With this straightforward architecture, it becomes efficient for crawlers to scan and index new information. And, when it becomes easier for crawlers to index pages, your crawl budget is also well optimized.
How to Make Your Site Optimized For Pyramid Architecture
Making your website’s architecture optimized is not hard as you think. Follow these simple steps to organize your site:
First, Create a Plan
Every website is different from one another and that is the reason why you need to first figure out what is the best one for your site. You need to first check which one is the main page of your site, then what are the secondary priority pages, and what pages will come after that.
The main goal here is to keep the hierarchy as simple as possible so that you, your visitors, and search engine bots will find it easier to understand. Whether you have 10 web pages or 1,000, you need to do this activity to keep the organization straightforward.
Figure Out Your Primary Categories
The main goal here is just to make sure that you are picking up the categories randomly. Think strategically and keep those categories below the main page that will bring the maximum amount of traction.
The reason why you should do this categorization as soon as possible is because the search engines are constantly crawling your site and they are attracting users on a regular basis. If the site is not organized, there are chances that the bounce rate will go significantly higher. And, once the bounce rate has surged, it’s difficult to bring that down.
Reduce the Distance between Categories
It’s a critical thing to follow as it will enhance the overall user experience. When a user can reach from one category to another or reach a particular page of a category with minimum clicks, the user experience gets a surge. Following the pyramid structure will reduce the number of clicks and it will ultimately help you in improving the SEO performance of your site.
Use Internal Linking Smartly
Internal linking is not as easy as people think and you need to do it strategically. You need to follow the right balance while doing the internal linking. If there are too many internal links, the user will lose the focus from the main page.
Internal linking boosts your site’s crawlability and the pages get indexed at a faster frequency. While doing this practice, make sure you are targeting your primary and long-tail keywords as it will help you improve the search ranking of your website.
Keep the Structure Same For Mobiles
As we are in the era of mobile-first indexing, it is critically important to keep the mobile version optimized just like the desktop version. Follow the same practices for mobile version also because in the upcoming time, more users will visit your site from their mobile devices. If you have an eCommerce site, then you need to design the architecture with even more care.
Now, we have understood why the pyramid structure is important to follow and how it can help us in getting better SEO results. If you were not following then it’s the right time to get started. However, this is not a single day process and it might take multiple weeks to complete. So, plan this activity carefully and perform it as soon as possible. Once you optimize your site with a pyramid architecture, you will notice significant benefits.