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How do Google Algorithms work?

 Introduction to Google Algorithm:

Algorithm means to find and to get the conclusion of anything. Likewise,

Google algorithm is a complicated system which concludes the data

from its collected search index and then provides the most relevant page

or information to the Query being searched.

Google algorithm which content is to be picked, indexed and ranked.

There is the criteria of Google Algorithm to rank a page on the Google:

  • Quality of content.
  • Relevance of content with the topic.
  • Informative and usable content.

Recently, Google updates its algorithm process and introduces

thousands of features in which most of them are not noticeable.

How does Google Algorithm work?

If you want to see visually, how Google algorithms work, here is the

Video in which you can completely understand the overall scenario of

how

Google Algorithms Work.

Besides that, Let’s discuss here the process of Google algorithm working

step by step.

Analyzing of the question:

After providing any suggestions and web pages to the query of the user,

the first thing is the analyzing of the query by Google.

Google has to first analyze the meaning of the query or keyword which

the user is searching on the search engine. That, what exactly the words

means and which is the most related search index according to it.

 

Second thing

which is complementary for Google, is to determine the

intention of the user. What the user is exactly looking for. Suppose, the

user types the keyword “Gym”. Definitely, he is looking for tips,

dumbbells, workouts etc.

The most important thing is to analyze the type of content to be provided

to the user according to his query. Weather, the user requires simple

information, moderate or critical information.

In most cases,

Google is unable to determine the query of the user.

Suppose, the user searched the keyword “ mouse”. First is the computer

related mouse while the other one is related to living things. In this

situation,Google gives the considerations to the user. It gives all the

related wording page consideration to satisfy the search of their user.

Searching of the most appropriate pages:

The step next to analyzing is the searching of the most relevant and

appropriate pages according to the search of the user.

Now, there are lots of pages present according to the search of the user.

Let’s suppose, the user has searched for “Adobe photoshop features”.

Now, there are more than 1000 pages related to this keyword.

How does Google manage all of them?

So, Google uses a special system called Indexing. As, described above,

there are thousands of web pages related to one keyword. It is very

difficult for Google to manage all the databases and then collect the

information related to the query of the user. Here comes the process of

indexing, Google makes the index of pages. The page which contains

the most number of the keywords included in the content according to

the required query of the user will be ranked first and so on.

 

Here also comes the concept of Google Rankings, the page consisting

of most relevant keywords, will be ranked first. This is the game of

keywords, if you want to rank your website or page on Google. That is

why, deep keyword research is required to get in the view of Google

algorithm.

To manage such large databases, Google used different software and

technologies such as spider and Hadoop. This softwares helps in the

indexing of a large number of pages.

Determination of Quality content:

The most important step is analyzing the quality of content. It does not

just end up on the keywords. There is the need of quality content to

reach the first position of SERP.

After analyzing the pages containing most of the relevant keywords, the

next step is to determine, whether the page has much informative,

relevant and trusted content.

RELEVANCE of content:

This means that which page gives the most relevant content related to

the searched query of the user.The tool which is called as indexer

usually determines if it should be placed in the search results or not.

Relevance of the content is the main thing. Every user desires to get the

most relevant information of his search.

The main factor in determining the relevance rate of every page is the

rate of on-page and off-page SEO given to the page. If you have added

much more keywords related to the query of the user in your domain,

URL or content, there are more chances of ranking your page on

Google. Similarly, Back-Links are the main criteria of the Algorithm of

Google.

 

The more the number of websites or pages are linked with your content,

more will be the chances of ranking your web page. In the indexing,

Google mostly points out those pages which contain the most

Back-Links and keywords in the content and left those pages which are

just content based.

AUTHORITATIVENESS of content:

Page rank includes most of the aspects, but there are few known in

which authoritativeness is one of them. Google algorithm is top secret.

Google has revealed very few figures, such as how a page and website

can be ranked.

Authority of content is much important in Page ranking as compared to

relevance. It is all about ranking. The key point to rank the page is just

through linking. We can suppose the links as the points. The more points

the page has, it has big chances to reach. Most Important point is,

linking does not depend only on numbers. Suppose, a website contains

only one link on its page. But, If that link is further linked with other

websites, It will still get ranked on Google.

According to Larry Page, Authority plays the vital role in the Page

ranking.

Trustworthiness of the content:

Trust metrics is also a very point table feature of Google algorithm.

Means that, how much your content is giving trust to the users. Some

websites are using SEO techniques to get ranked by giving useful datas

and links to Google. But some websites are using the SEO technique to

rank their website by wrong domain and metrics. These websites may be

using bad and spammy links to rank with the wrong way on Google.

But, because of upgrading Google’s Algorithm, Google notices the

website as spammy and drops such websites which can give harm to

Google. In this way, trustworthiness of the content is vital.

Usability of web pages:

 

The main steps included in the ranking of Google Algorithm are

relevance and authority. But, Google Algorithm is one of the most

efficient search engine algorithms which does not end up only on that. It

provides their users the most responsive, quality and effective

information related to the query. Google wants to make the content

engaging and worth looking at in the visuals of the audience or their

robots.

Page speed:

After picking the most trustable, authorized and relevant

pages, Google determines the speed of every website. Suppose, you

are searching for something and you clicked on any website page and it

takes time to open. What will you do? Definitely, you will move towards

others. Similarly, Google analyzes according to the audience. It

determines the speed of every website through their HTML or user data.

Security issues:

Google mostly refers to those web pages which are

secured and cannot create any mess while searching. Secured websites

are more safe.

Visual appearance in all search engines:

Visual experience of the

web page on every browser must be alike. This is the most crucial point

to be noted while designing a website.

Results and settings:

Afterwards, Google analyzes the traffic of users on the website, their

information, location of the user, history of searching, search settings

etc. In this way, Google makes the complete process to rank the page

and give the most relevant information to their audience.

Google Algorithm updates:

In the past, the updates occurred after many years. But now, Google

updated its algorithm several years ago. Some of the updates in Google

Algorithms are:

  • Panda(2011):

 

Determines the web pages having weak links, low quality, and less

keywords content.

  • Penguin(2012):

This software detects those pages in which the content includes

irrelevant, spammy or over-stuffed links.

  • HumminBird(2013):

This update improves the understanding of queries by Google.

  • Pigeon (2014):

Improves the local results of web pages.

  • Mobile Update (2015):

Improves the search quality and supports the mobile-friendly

pages.

  • RankBrain (2015):

Machine-learning part of Hummingbird which helps in providing the

most relevant search result according to the keyword.

  • Fred (2017):

It resists those content, which violates the guidelines of search

engines.

  • Medic (2018):

The core algorithm update which affects the health related topics

the most.

  • BERT(2019):

 

Which analyzes the context of any query searched and integrated

on natural language processing technique.

Conclusion:

This is all about the Google Algorithm. Google is one of the most

authenticated platforms and gives their users the most relevant and

productive information.

If you are confused about anything related to Algorithms of Google. Just

hit the content above and give your queries relief and rank your web

pages at the top of SERPS.

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